SWOT Analysis. Avon Case Study Example | Topics and Well Written Essays - 1000 words

SWOT Analysis. Avon - Case Study ExampleStrengthThe company had a wide range of products to be marketed, from skin care to fragrances for both men and womenIt had a market coverage in 137 countries and marketed its products with the assistance of over 3 million sales representatives Most of the market strategies were directed towards the young generation which was termed as the most potential market segment in the personal care persistence The company focused on direct selling, retail selling through kiosks and online selling as its marketing strategy which helped it to be focused and also simplified the organizational operationsWeaknessesAvons financial structure was remarkably weakening with stagnant sales revenue and lower growth rateThe brand image of the company got fragmented out-of-pocket to over diversification of the product lineLack of aggressive purchase of Avon products by targeted customers, i.e. the Generation Yincrease competition in online selling commitment in bra nd segments were unequal due to inadequate distribution channels Growth in all the sectors were not adequate, i.e. in the women section the company had a significant growth comprising of elderly females while in the mens section the company was quite weak... in the women section the company had a significant growth comprising of elderly females while in the mens section the company was quite weak Inefficiency in the recruitment and retaining of quality employees Increasing competition in online marketing along with major disputes between the companys strategies and the interests of sales representatives Markets were weakening in the developed economies including the European region Opportunities The Personal-Care patience was growing, although it at a slower pace Reliable growth in the hair-care section in the market segment based on ethnic backgrounds of the customers quick growth was witnessed in the personal hygiene, mens fragrances and makeup/color cosmetics sections Spa servi ces were gaining consistent attention among the customers and marketers as a medium to impart higher customer loyalty Personal care products were highly favored by the Generation X customers Kiosks were receiving more and more attention in the industry supply chain North and South America were termed as the most potential markets for personal care products Online selling is most likely to gain a rapid growth in the near future The regulatory framework supported the operations of self-inspections, good manufacturing and maintenance of good relation with the regulatory bodies It had only two major competitors, i.e. Mary Kay Inc. and LOreal Mary Kay had no growth with weak existence in the women section Threats Mary Kay had only 8 categories of products with cc different product lines primarily focused on the mens section with limited women customers Mary Kay also segmented its market only in